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WDAY: The News Leader

About WDAY

News

Since sign-on in 1953, WDAY Television has continually had the highest ranked newscasts in the market.

WDAY Television produces the following live, local newscasts:

  • Half hour 5PM newscast, Monday through Friday
  • Half hour 6PM newscast, Monday through Saturday
  • Half hour 10PM newscast, Monday through Sunday
  • First News 1 Hour 6AM Newscast Monday through Friday

E-mail WDAY News Department: news@wday.com

Weather

Weather WDAY employs three full-time meteorologists, each forecasting and keeping the region informed on weather developments. John Wheeler, Daryl Ritchison, and Rob Kupec.

WDAY incorporates the Doppler Radar Weather System to bring up-to-the-minute weather information to the region.

E-mail WDAY Weather Department: weather@wday.com

Sports

Being an ABC affiliate, WDAY-TV is where the Fargo area finds ABC's Wide World of Sports.

The WDAY Sports department is known for its top-notch coverage of the North Dakota State University Bison Athletics. Including live broadcasts of football, and men's and women's basketball games. WDAY is also the station that has followed the Bison football team through many playoff games with live broadcasts from a number of different locations throughout the country.

The addition of the mobile satellite uplink truck, LiveStar, has only enhanced WDAY's sports coverage; allowing the delivery of sports from anywhere.

E-mail WDAY Sports Department: sports@wday.com

Coverage Area

WDAY-TV is affiliated with WDAZ-TV in Grand Forks, ND and is part of the Fargo DMA (Designated Market Area), consisting of 35 counties that have approximately 217,500 households.

WDAY and WDAZ broadcast from separate towers/transmitters within the Fargo DMA. This allows each station to break down the DMA into separate trade areas which include the Fargo Trade Area (WDAY) and the Grand Forks Trade Area (WDAZ).

The Fargo Trade area (WDAY) reaches the southern portion of the DMA serving an 18 county region with approximately 135,500 television households.

The Grand Forks Trade area (WDAZ) reaches the northern portion of the DMA serving a 17 county region with approximately 82,000 television households.

Two towers/transmitters allow WDAY/WDAZ to cover the entire DMA while each station concentrates on its specific region's news, weather, and sports. Advertisers have the advantage of targeting the entire DMA or narrowing the market to reach a specific trade area.

Production

WDAY Television has an in-house full service production department.

The Fargo-Moorhead Advertising Federation has awarded WDAY's production department with numerous ADDY Awards for commercials and promotional videos produced by WDAY's creative staff.

E-mail WDAY Production Department: seider@wday.com

History

Click here for a history of the Forum Communications Company from 1878 to the present.

Sales

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