A few words to the men who may not have finished (or started) Christmas ShoppingWDAY TV (Fargo, ND) - Red alert: after tonight there are only 6 shopping days left until Christmas.
By: Drew Trafton, WDAY
WDAY TV (Fargo, ND) - Red alert: after tonight there are only 6 shopping days left until Christmas.
No doubt many of you already have your gifts tucked under your tree but there's a certain demographic that tends to lag behind when it comes to shopping.
'Twas a week before Christmas and downtown looked the norm but a local jeweler says 'tis but the calm before the storm.
Randy Wimmer/Gemologist: "We get down to 6, 7 days before Christmas and the men still don't really have a clue that it's next week."
It's a long held legend that's based in studies and fact, that when it comes to Christmas shopping, men tend to lack.
"Something like this, this or this would work."
"Haven't even started?"
Jon Hegseth/Holiday Shopping Procrastinator: "Maybe Tuesday next week. A couple of days before."
And to make up for shortcomings and try to be nice, Studies say men target low risk gifts with convenience, regardless of price.
"If you think that's what she likes..."
Wimmer: "There are so many stores, fashion and so forth, that have long return lines in January. Our return line is so short-- you wouldn't believe it."
But men, it's okay to make this exception for statistics show the majority of women give jewelry a warm holiday reception.
Wimmer: "Easy. All they have to do is make it in the door and we've got the idea.
Looking out for all fellas, likely more than a few
"Go with your gut."
According to SpendingPulse, men spend nearly $1,000,000,000 on jewelry nationwide on December 23rd and 24th alone.