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Published December 16, 2013, 08:55 PM

Fergus Falls parents start ID bracelet business inspired for special needs safety

Fergus Falls, MN (WDAY TV) - A boy with autism in Fergus Falls has inspired his parents to help others with special needs.

By: Kay Cooley, WDAY

Fergus Falls, MN (WDAY TV) - A boy with autism in Fergus Falls has inspired his parents to help others with special needs.

After a big scare losing their own son a few years back, the Holmquist family is rallying behind their new business, Keep Me Safe IDs.

Matt Holmquist- Keep Me Safe IDs Owner: “So this is how we started.”

For Matt Holmquist and his wife Laura, their reasons for starting a start-up reach down deep.

Matt Holmquist: “When our son was 2 and a half years old, he was diagnosed with autism.”

Like many with autism, their son liked to wander away from home.

Matt Holmquist: “We were very concerned at that point and he had done this a couple other times, as well.

Laura Holmquist- Keep Me Safe IDs: “It's a split second and all of a sudden, they're right beside you and they're completely gone.”

So together, they've started Keep Me Safe IDs; a Fergus- based company selling ID bracelets.

But rather than publicly providing personal information, these bracelets utilize QR code technology.

Matt Holmquist: “As we were doing this, we're realizing there's nothing else out there like this.”

All you have to do is scan the code printed on each bracelet.

“I just use a droid app.”

…By taking a quick picture.

That pulls up their Keep Me Safe customizable profile, complete with emergency contacts, medical needs; even insurance info.

Matt Holmquist: “There's a larger market out there than just children with autism.”

They're also selling to nursing homes, law enforcement; even runners.

Matt Holmquist: “Parents, caregivers, loved ones…”

Laura Holmquist: “We knew how scary it was for us as parents, and then we realized we wanted to offer peace of mind to other parents.”

A tiny creation with endless potential…

The product costs $30 and can be found on Keep Me Safe IDs’ website or even at Scheels in Fargo.

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