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WDAY: The News Leader

Published December 16, 2013, 05:35 PM

60 on 6: Tempo Toyland

Fargo, ND (WDAY TV) - Long before "elf on a shelf” and Christmas apps, children in Fargo-Moorhead flocked to the WDAY studios for a sneak peak at Santa Claus.

By: Kevin Wallevand, WDAY

Fargo, ND (WDAY TV) - Long before "elf on a shelf” and Christmas apps, children in Fargo-Moorhead flocked to the WDAY studios for a sneak peak at Santa Claus.

Tempo Toyland became a "must see" for the kids; a live show at WDAY that featured magic shows, prizes and, of course, a visit from Santa.

As part of our 60th anniversary, we are taking a look back at some of the history we shared with you. On this "60 on 6": The show that children would not miss.

They would line up outside WDAY for hours; children and their parents, arriving for a two weeks long live afternoon show called Tempo Toyland on WDAY TV… A huge crowd so crowd control was really something.

Vintage 70s cheesy, but loveable holiday television. There are more people here than watching.

Retired WDAY personality Jack Sand hosted the shows for many years.

Jack Sand- Hosted WDAY’s Toyland: “We had a picture of Santa and we had a stick and we would spin it and open the circle and one of the kids would win a prize.”

Before Tempo Toyland would go live in the afternoons, WDAY would show movies, Jack did magic and then show time.

Prizes were given away to the studio audience, and to viewers watching at home.

Where is the best place to buy toys and they would shout, Tempo and some would say JC Penney

The show aired live for two weeks around the holidays; Monday through Friday at 4:45. Ten shows; a chaotic, but fun time for the TV station and the children who came to see this.

After Tempo closed down, Hardees and JC Penney sponsored Santa's Toyland. The show ended after 16 years on the air. This was before most families had video cameras, cell phones were years away, and so ending up on TV was stardom, and kids still walk up to Jack and share their memory.

Sand: “Really was exciting and see this crowd and it was fun, but now the reward: The adults and walked into the store one day and there was a husky man behind the counter and said, ‘hi jack,’ and I said, ‘how did you know it was me?’ And he said, ‘I sat on your lap on Santa’s Toyland.’”

And people still talk about WDAY's "Santa's Toyland" on its Facebook site.

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