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WDAY: The News Leader

Published November 30, 2013, 05:38 PM

Small Business Saturday a part of holiday shopping

Fargo, ND (WDAY TV) - Black Friday might be over but a new trend that's been catching on is Small Business Saturday.

By: Becky Parker, WDAY

Fargo, ND (WDAY TV) - Black Friday might be over but a new trend that's been catching on is Small Business Saturday.

Stores in downtown Fargo were packed as people continued their shopping weekend, and some newer stores were overwhelmed by the experience.

Vickie Rage prefers the personal, hometown feel of shopping local over a trip to the mall or a big box store.

Vickie Rage/Moorhead Resident: "Downtown is the best part of Fargo I think."

It may not draw the long lines, crazy crowds, or dirt-cheap deals of Black Friday, but Small Business Saturday has become part of the holiday shopping kick-off tradition.

"Are you going to more shops downtown?"

Hope Wald, the owner of Lot 2029 on Main Avenue, watched her store fill with people on its first Small Business Saturday in town.

Hope Wald/2029 Owner: "It's been a great turnout so far… really welcomed by the community."

In fact, Broadway and Main Avenue are lined with stores that have been around less than a year.

Pinch and Pour and Fowler's both opened within the last six months, and owner Julie Robbins says the curiosity over something new brings foot traffic downtown.

Julie Robbins/Pinch&Pour/Fowler’s Owner: "I'm overjoyed, the support is just amazing."

Since Small Business Saturday started in 2010, it has grown every year. In fact last year, shoppers spent an estimated 5.5 billion dollars at small shops the Saturday after Thanksgiving.

How much cash this year will bring in remains to be seen, but the momentum is on the upswing.

Rage: "It's so much more fun to come here and keep the downtown alive."

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