WDAY: The News Leader

Published November 26, 2013, 10:00 PM

Historic number of ads in Thursday's Forum

Fargo, ND (WDAY TV) - A historic paper is rolling off the presses at "The Forum."

By: Kevin Wallevand, WDAY

Fargo, ND (WDAY TV) - A historic paper is rolling off the presses at "The Forum."

With Black Friday just days away, the Thanksgiving Day edition of the paper will feature the fattest bundle of coupons and ads ever.

The Black Friday ads are kept under lock and key.

Even those who work the production line are not allowed to have "loose lips” before the papers hit the doorsteps and newsstands.

Today, a buzz at The Forum, Black Friday inserts featuring coupons and crazy Christmas Deals came off the rollers.

This will be the biggest and heaviest paper we have ever put out.

Dozens of merchants who have put on paper, their deals of the day, come Friday.

The whole process takes days, in fact, The Forum starts with 160 tons of ads.

And so by the time you pick this up Thursday morning, you will be walking around with 5 and a half pounds of ads.

The biggest and heaviest ever for The Forum.

Mike Crabtree/The Forum-Dir. of Production: “There are more inserts, there are 47 inserts and 980 total pages.”

As the five and a half pound package of ads flew above us, and on to the rollers, a quick thought, all these ads, that heavy final product has to get loaded.

Cars and small pickups may not be enough this time.

And imagine those delivery boys and girls who come to pick up their papers for distribution.

Chris Berdahl/The Forum-Operations and Tech. “If they just have ten paper in their bags, that is normal, but now they have 50 pounds of paper.”

Confidentiality contracts are signed, and the store coupons are kept in an undisclosed location, ok, a locked basement at The Forum.

And employees here are not allowed to bring the ads home or even share information about them with anyone prior to delivery.

Crabtree: Protect the advertiser and the information in the advertisement.,

All because we love to shop, the coupons and the challenge of winning the war at the register, getting the deal from a pile of paper headed to your doorstep.

That five and a half bundle of ads will all be part of the Thursday Thanksgiving edition of The Forum.