Thrift shoppin’ for HalloweenFargo, ND (WDAY TV) - Retail relies heavily on the holiday season to make it through the year, but for at least one bargain store, the holiday that matters most is the one at the end of October.
By: Drew Trafton, WDAY
Fargo, ND (WDAY TV) - Retail relies heavily on the holiday season to make it through the year, but for at least one bargain store, the holiday that matters most is the one at the end of October.
You don't even make it through the door at Savers Thrift Store in Fargo before you notice that Halloween is serious business.
Dean Hannasch - Savers Store Manager: "It is our Christmas. It can make or break my year."
And with the importance of the holiday to sales numbers, Savers employs a strategy of mixing brand new with used Halloween inventory in effort to provide customers with a chance to personalize costumes.
And the top-selling costume of the year, so far, is the classic zombie, but this store takes it a step further with their 'zombie station.’ They let you grit up your costume before you head out the door, and you can spray fake blood on it.
Paul Daniely's one person in the market for a zombie costume.
He's also a member of the store's target demographic: College-aged adults. The reason: Paul attends one or two themed Halloween parties each weekend in October.
Paul Daniely III- Halloween Enthusiast: "I usually will use the same one for a weekend, but that's like four costumes a month still."
And on a college-sized budget, it's pretty clear where the young adults find their "look.”
Hannasch: “’The Thrift Shop’ look! ‘The Thrift Shop’ song has been huge, of course. And there are clean versions of that song, so we do play it in here once in a while."
And as long as that cash register keeps ringing, Savers will be doing the Halloween "boogey" all the way to the bank.
The next biggest specialty season for thrift shops is winter when college students throw "ugly sweater" parties.