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Published September 27, 2013, 09:39 PM

Effects of GameDay still evident in downtown shop sales

Fargo, ND (WDAY TV) - Although ESPN has long since packed up its set, businesses along Broadway will be seeing GameDay dollar signs for quite some time.

By: Drew Trafton , WDAY

Fargo, ND (WDAY TV) - Although ESPN has long since packed up its set, businesses along Broadway will be seeing GameDay dollar signs for quite some time.

The day was downright historic for several reasons.

You've heard that time is money, and on Broadway during GameDay, the saying rang true in both terms of cold hard cash and national exposure.

For instance, at Atomic Coffee, they opened their doors one hour early. And in just two hours they had reached typical sales numbers for a Saturday."

The overall result: A record day of sales.

And they weren't alone. Sammy's Pizza also enjoyed a windfall.

But beyond raw sales numbers, screen time in front of six million viewers even provided a "banner" day for non-food merchants.

Mary English Luistro- President of White Banner Uniforms: "We're getting calls that we normally wouldn't get from manufacturers."

White Banner Uniforms appreciates history.

The company, which boasts a history of four female owners, has been a part of the English family history since the 1950's. And since a 1980 move to Broadway, its sign has attracted attention.

Luistro: "I'm on landscapes, I'm on postcards, and I’m in paintings and portraits."

But for all of the history, GameDay Saturday stands apart.

Luistro: “We didn't set up for their arrival. They just came to visit us as we were doing business as usual in downtown Fargo."

And according to Luistro, that sort of exposure is priceless.

The Chamber of Commerce said that's exactly how it also quantifies the economic importance of GameDay: Priceless.

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