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WDAY: The News Leader

Published September 18, 2013, 06:42 PM

1953: When WDAY got its start

Fargo, ND(WDAY TV) - It was different era back when WDAY first signed on the airwaves.

By: WDAY Staff Reports, WDAY

Fargo, ND(WDAY TV) - It was different era back when WDAY first signed on the airwaves.

A loaf of bread cost 16 cents and milk ran under a dollar a gallon.

Welcome back to June 1st, 1953. The first day WDAY went to air. Okay, alright, scrap the black and white. Obviously, we can't time travel. But, there are a few ways we can remember what was making news in Fargo-Moorhead on that very first day.

Trista Raezer, NDSU, Archives Interim Director: "I'd say the Cold War was probably heating up a lot that year, especially with the change of leadership in Russia, and change of leadership here."

The NDSU Archives show that deer struck by motorists and Queen Elizabeth's coronation ruled the day in news.

However, the biggest story in the Fargo Forum: WDAY hitting the air.

The first night's lineup included I Love Lucy, the Jack Benny Show, and a 10 minute long newscast.

A few of the sponsors, included Lucky Strike and Fairmont Foods.

The paper also points out that to tune in, you'd need one of those new television sets that would run you at the cheapest: $200.

A hefty chunk of change considering a gallon of gas was 22 cents and the average family income barely scraped 4 thousand dollars.

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