Paddleboard boom has Detroit Lakes entrepreneur thinking expansionDetroit Lakes, MN (WDAY TV) - A local college kid turned entrepreneur is about to see his booming lakeside business go from Detroit Lakes to Hawaii.
Detroit Lakes, MN (WDAY TV) - A local college kid turned entrepreneur is about to see his booming lakeside business go from Detroit Lakes to Hawaii.
We first told you about SOL, or Stoked on Life, last summer. Since it has exploded, many of you likely have checked out the paddle boards.
Some people might call it luck.
Ben Magnuson, Stoked on Life: "It's a perfect fit."
But it's been nothing short of a lot of work.
Magnuson: "Paddle boarding has just been phenomenal."
Just a few years ago, Minnesota kid turned Hawaii surfer sparked an idea of SOL, a Detroit Lakes brand of paddle boarding. Since then the 23-year-old say's it's like a wave hit the Midwest.
Magnuson: "It's absolutely huge. It's such an easy sport to learn and I think that's why it's growing so fast."
Last year at this time, they were renting out hundreds of paddle boards a day and this Fourth of July they plan to take that up another level.
But the tide is slowing down after the city of Detroit Lakes pin-pointed the perfect spot along the lake, exactly where SOL is located. The deal is still at bay.
Magnuson: "In the future they're talking about doing some condo developments."
We'll just say enough has been offered in exchange for the land so Stoked on Life can continue to expand.
Magnuson: "We've had interest from California and Florida."
Of course, they'll keep a shop open here.
Nate Benson, Stoked on Life: "Everything is kind of centered around the lakes."
Nate Benson has watched the niche business grow for the season.
Benson: "I’ve noticed that a lot more people are becoming more familiar with the sport, which is helping out for our sales. We can't seem to keep boards in stock long enough."
And since paddle boarding is one of the fastest growing sports in Minnesota.
Magnuson: "I knew the growth was going to be huge. But I had no idea it was just going to explode."
It might be nothing short of luck to watch it grow even more.
The industry has grown so much, just this year SOL has invested 75,000 more dollars in boards alone.