Parents becoming wary of new Victoria’s Secret lingerie lineFargo, ND (WDAY TV) - Guys, you might have shopped Victoria's Secret for your wife or girlfriend. But, what about your daughter?
By: Andrea Hubbell, WDAY Staff Reports, WDAY
Fargo, ND (WDAY TV) - Guys, you might have shopped Victoria's Secret for your wife or girlfriend. But, what about your daughter?
Now, moms are threatening to boycott the lingerie company, claiming their new campaign is targeting teens.
You've heard the catch phrases, "I dare you" and "feeling lucky. Or maybe even the line "call me?"
Those are some of the prints on the new line called "Bright Young Things" and parents are outraged.
New, hot trends are hitting the runway every other second. But is Victoria's Secret taking their product, too young?
Moms think so and they weren't afraid to send their complaints out in public on Victoria's Secret's Facebook page.
One woman's post says, "I will no longer purchase anything due to your new line for young girls." Another comment confesses she'll still buy, but she doesn't agree with the new ad either.
Jessica's shopped Victoria's Secret before
Jessica, Shopper: "Underwear."
And she's seen the racy trend.
Jessica: "Anything from 'Stay sexy' to 'California' on the butt."
"Bright Young Things" is a new line, part of the Pink series. Victoria's Secrets promises the brand is geared toward college-aged women. Experts say if parents are right, this could be dangerous.
Dr. Janet Taylor, Psychiatrist: "To think that you don't look good enough or you would look better if you dressed in a more sexy way, I think is really a slippery slope."
An NDSU Professor, Erienne Fawcett says parents can help by having their kids ask the questions like, "Why am I wearing this?" or "Who is benefiting from me wearing this?"
But even this dad, who has two teen girls…
Steven Johnson, Father: "Probably even at the age they are now. I wouldn't want to know they were wearing it anyway."
He says Victoria's Secret's new campaign is going too far.
Johnson: "Pushing buttons you don't need to push at that age."
A Victoria's Secret spokesperson tells ABC the slogan "Bright Young Things" was used with their college spring tradition.