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Published February 13, 2013, 09:45 PM

#SocialPurchasing, The next big innovation through Twitter

Fargo, ND (WDAY TV) - American Express and Twitter are teaming up to bring a new service to your fingertips - social purchasing.

By: Becky Parker, WDAY Staff Reports, WDAY

Fargo, ND (WDAY TV) - American Express and Twitter are teaming up to bring a new service to your fingertips - social purchasing.

Starting today, you can buy items using a Twitter hashtag.

Twitter is pushing the boundaries of how social networking works with our daily lives. Now, you can buy items in 140 characters or less using a Twitter hashtag. It's a new service from American Express.

Lauren Madison, Fargo Resident: "I try to stay away from buying stuff online, I feel like that would be pretty addicting and if you can buy something as simple as just using a hashtag, I think that would be a little dangerous."

Kathryn Berg, Twitter User: "I work at a digital marketing communications firm and our clients are starting to pick up on using it and they're loving it, and the more people use it the more advanced and useful it becomes."

Here's how it works. American Express users sync their credit card with their Twitter account through a secure server.

When they see a product they like, they simply tweet the assigned hashtag. @AmexSync tweets back with a confirmation.

The user must then retweet that confirmation within 15 minutes and the order is complete, as long as you don't mind your friends seeing what you buy.

Using Twitter purchasing does require you to have a public account. Both the hashtag requesting the order and the confirmation must be tweeted publicly.

And this is just beginning of a new frontier in online marketing. It could spark opportunities for other sellers.

Dwayne Grovum, Fargo Resident: "If I had things to sell, I think I'd use Twitter. If that's another way of getting it out there, that's great."

So far, Amazon, Sony, Urban Zen and Xbox 360 are already offering products on Twitter.

All products purchased through Amex Sync will receive free two day shipping.

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