Thanksgiving night shopping deals could be the end to Black FridayFargo, ND (WDAY TV) - The term Black Friday could soon be extinct - as stores push to be the first to open - the deals now stretch back into Thanksgiving.
Fargo, ND (WDAY TV) - The term Black Friday could soon be extinct - as stores push to be the first to open - the deals now stretch back into Thanksgiving.
Stores have slowly been pushing opening times earlier and earlier, and in the last two years, it's gone bonkers. This year, several big name businesses will start the deals at 8 and 9 Thanksgiving night.
It's known as the kickoff to the holiday shopping season. The competition used to be among customers - but now this ridiculously popular day has companies fighting one another.
You can say goodbye to this sight - shoppers camping out Thanksgiving night, setting up a mad dash in the wee hours of the morning.
That's because stores are opting out of opening doors at 5, 4, even 3 a.m. anymore. On Thanksgiving evening Target opens at 9. Deals start at Walmart at 8, same time for Sears.
And two-thirds of the stores at the mall open at midnight.
Diane Leas, Feels Badly for Workers: "On Thanksgiving families need to be together. That's very important. Plus the people who are working are not with their families."
Lillian Welle, Against Opening on Thanksgiving: "I think they should wait until Thanksgiving is over wait until the next morning if you want to start at five or whatever."
Sable Lende, Will Wait to Shop: "I don't think anything is that important to go on that day. If I want it I’m going to get it some other time."
It was just five years ago when Target was opening at 6 a.m., then an hour earlier in 2009, same thing the year after.
But look at 2010 to 2011, the store jumps its start time by four hours, and this year another three.
Chanelle Lende, Not Surprised by Store Hours: "Our society is what it is we're trying to make money and people buy things but I think it's a holiday and people are going to buy when they want to buy."
The stores are likely just following the dollars. The term “Black Friday” was known across the nation by the early 90s, at the time it's the fifth busiest shopping day of the year.
In 2003 it becomes the busiest, where it remains today. In that time Black Friday weekend has doubled in sales, shoppers now spend more than $50 billion.
Company exec's also argue safety concerns for opening early and spreading sales throughout the night.
In 2008, a New York Walmart opened at 5 a.m., and a crowd of 2,000 people trampled an employee to death.