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WDAY: The News Leader

Published October 28, 2012, 07:43 PM

The power of pink is spreading

Fargo, ND (WDAY TV) -- Breast Cancer awareness is going one step further. It has grown a lot in recent years, from fundraisers like Bras on Broadway. Today, the NFL is showing even more support, using pink penalty flags for the first time ever.

By: Becky Parker, WDAY

Fargo, ND (WDAY TV) -- Breast Cancer awareness is going one step further. It has grown a lot in recent years, from fundraisers like Bras on Broadway. Today, the NFL is showing even more support, using pink penalty flags for the first time ever.

What a sight every October. Grown men. NFL Football players. Wearing pink.

And at today's Jets'/Dolphins Game: pink penalty flags.

Lisa Verworn/Breast Cancer Survivor: "I actually only watch football during the month of October because I want to see the pink!"

The trend has now even stretched all the way to high school games. Lisa Verworn, a 5-year breast cancer survivor, is very active in the extremely popular Bras on Broadway event at the Hotel Donaldson.

Lisa: "I cried to my mother, and I said, "I don't want to go to treatment anymore." And, she said "let's get in the car and go for a drive." And she drove me past the HoDo. And all the bras were up. And we went around the corner on Broadway and it made me think that so many people in the community were pulling for not just me but other women out there."

The technology to detect breast cancer has come a long way in recent years. People are diagnosed at a younger age, meaning more families are affected. And Lisa says, that's why the awareness effort has become so huge.

HoDo owner Karen Stoker says they have many male supporters, but women have taken the lead in trying to stop breast cancer.

Karen/HoDo Owner: "I think it is the force of women. I think it's women working together and getting something done."

Last year, Bras on Broadway raised more than 200-thousand dollars.

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