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WDAY: The News Leader

Published October 25, 2012, 07:28 PM

Political ad overload in the metro

Fargo, ND (WDAY TV) -- Talk to any campaign manager, and they'll tell you those dramatic, finger-pointing, 30-second political ads, are a necessary evil.

By: Kevin Wallevand, WDAY

Fargo, ND (WDAY TV) -- Talk to any campaign manager, and they'll tell you those dramatic, finger-pointing, 30-second political ads, are a necessary evil.

How about you? Tired of them? Do they even make an impact at this point ?

Imagine the discussion Political Ad Writers and Producers must have when writing and editing any ad to make one person look good, the other bad.

The techniques are as old as the medium. And the experts say they work.

Dr. Barbara Headricks/MSUM Political Science: "Everytime you get to this point, everyone is sick of the ads. But they keep doing them because professionals say you cannot stop advertising."

But what about what we are seeing here in Fargo-Moorhead. Ads back to back morning, noon and night. At WDAY one day alone, 165 political ads.

People on the streets say, "It is a lot of noise....I ignore them when they are on."

And it is not just television. Try getting on line and watching YouTube or Hulu videos. Candidates are everywhere with their campaign messages and slogans.

Universities that are studying nation wide campaigns, found in ND that just over 7-thousand T.V. ads ran so far in October alone.

Barbara: "If you drop out of T.V., it is like you disappeared."

Even candidates know the PAC and campaign ads are beginning to turn off the voter.

Heidi Heitkamp/Running for U.S. Senate: "One of the problems is we have an explosion of advertising we have nothing to do with."

We are now down to just days. Television stations will count their cash. And soon will be back to some of our old favorites again. The good news for many of you viewers, the political ads stop the night before election day.

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