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WDAY: The News Leader

Published October 19, 2012, 09:22 PM

Local stores feel the Halloween profit pressure

Fargo, ND (WDAY TV) -- With Halloween fast approaching, temporary holiday shops are trying to lure customers into their stores. The seasonal selling period puts pressure on store owners, trying to make a lot of money in a short amount of time.

By: Kay Cooley, WDAY

Fargo, ND (WDAY TV) -- With Halloween fast approaching, temporary holiday shops are trying to lure customers into their stores. The seasonal selling period puts pressure on store owners, trying to make a lot of money in a short amount of time.

For most pop up Halloween shop owners, this busy time for business represents one of the best holidays of the year.

Brenda Giere/Halloween Express Owner: "it's that 24 hour period of magic where you can totally transform yourself into anyone you want to be"

The only problem, these temporary stores like Halloween Express in Fargo and Spirit Halloween in West Fargo only have 10 weeks to sell. Pressures for profit are squeezed into a three month window.

Justin Collins/Spirit Halloween Store Manager: "I believe the months that we are open we do very well. People start coming in almost the day they find out we're open, they start coming in and buying stuff."

Giere: "if you run it right, you can run if for 10 weeks and be done"

Meaning in just 10 weeks, these stores make enough to last an entire year.

They do it by driving customer service, adding spooky elements, and creating repeat customers.

Giere: "there are a lot of Halloween junkies as we put it. Yes, and we are some ourselves."

Collins: "because it's kind of a season thing people get excited about it, it only comes like one a year. It's like 'oh the Halloween store is open let's get all the stuff we need.'"

One of the problems about having such a short season is that when a hot item starts to sell out, there's often not enough time to order more to restock the shelves."

Giere: "If you want the best selection and you want your kid to have whatever it is their heart desires for this Halloween, you need to come in early "

But whether you decide on a clown or a bumblebee, know you business is enough to keep these stores coming back for years to come. This year some stores are staying open a few days after Halloween, trying to attract customers with post holiday sales.

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