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Published May 22, 2012, 06:52 PM

Wimmer's Diamonds one of WDAY's longest running partners

Fargo, ND (WDAY TV) - One of the longest running partners with WDAY all these decades of being on the air is Wimmer's Diamonds of Fargo. Wimmer's started in 1919 and WDAY went on the air three years later.

By: WDAY Staff Reports, WDAY

One of the longest running partners with WDAY all these decades of being on the air is Wimmer's Diamonds of Fargo. Wimmer's started in 1919 and WDAY went on the air three years later.

From the beginning the two companies teamed up for what became the famous man on the street, an impromptu and live, often hilarious remote ad outside Wimmer’s in downtown Fargo, not far from WDAY studios.

The 4th generation Wimmer's continues to advertise on WDAY-Radio 90 years later.

Brad Wimmer – Wimmer’s Diamonds: “WDAY has been a main part of the community and we hope we have don that and so teaming up with those ventures has been a help to our success.”

If you want to look at more of the WDAY photos, the downtown Wimmer's store has them on display.

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