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Published April 26, 2012, 05:44 PM

Blue Cross Blue Shield providing more choices

Fargo, ND (WDAY TV) - Blue Cross Blue Shield is taking new steps to give consumers more choices and options when it comes to health care.

By: WDAY Staff Reports, WDAY

Blue Cross Blue Shield is taking new steps to give consumers more choices and options when it comes to health care. Starting this July, the Blues will introduce something called consumer transparency changes.

It will help the consumer better understand the cost of procedures and also the rating of their physician or other medical provider. It will allow consumers to comment on their care and check to see how doctors perform based on specific benchmarks.

Jami Berger – BCBS Director Medical Quality: “Tells the consumer whether or not a provider is dedicated to providing quality as well as overall performance in how they track their patients progress in evidence based medicine.”

The transparency programs are part of a collaborative effort with physicians to make health care and health insurance more affordable.

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