Cass-Clay purchased by KempsFargo, ND (WDAY TV) - A company that's been in our community since 1935 has a new owner. Kemps has purchased the Cass-Clay brand and plant in Fargo. The previous owner AMPI announced the agreement.
By: Danielle Miller, WDAY
A company that's been in our community since 1935 has a new owner. Kemps has purchased the Cass-Clay brand and plant in Fargo. The previous owner AMPI announced the agreement.
The Kemps brand is recognized in the upper Midwest for its quality dairy products, but also for its strengths in consumer brand management.
It is this quality that made AMPI want to sell, and even though the ownership has changed representatives from both parties say you won't know the difference.
The dairy farmer owned marketing company AMPI acquired Cass-Clay back in 2007. Representative Sheryl Meshke says although they produce great quality dairy products, Kemps has what it takes to take the brand to the next level.
Sheryl Meshke – AMPI Representative: “The final decision would be stepping back and saying, “what do each of us do best,” and Kemps has brand management expertise.”
In the agreement AMPI will remain the exclusive milk suppliers for all Cass-Clay products.
Sheryl Meshke: “Really the only difference is that Kemps will be managing the brand and the plant, if you are an AMPI dairy farmer, you won’t see any change, business as usual.”
So what does this mean for the Cass-Clay milk, yogurt, and sour cream you buy? Kemps Representative Rachel Kyllo says Kemps new ownership will change nothing about the products you enjoy today.
Rachel Kyllo – Kemps Representative: “The whole transition will be basically transparent to consumers, the brand stays in place.”
Both representatives say this new ownership is a win-win for both Cass-Clay consumers, and the local dairy farmers who supply quality dairy products.
Rachel Kyllo: “This would allow Kemps to do what they do best, and that's marketing branded products, and AMPI to do what they do best and that is producing fresh milk every day.”
Sheryl Meshke: “We intend to supply the best quality milk possible.”
Kyllo says Kemps has no intention to replace any Cass-Clay products, but over time we could see new Kemp products added to the line. The plant will not be letting go of any employees in the transition.