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Published September 15, 2011, 09:59 PM

New app helps parents keep track of kids' online habits

Fargo, ND (WDAY TV) - Parents walk a fine line between monitoring what their children do online, and giving them their space. A tech company is easing that barrier with a new technology.

Parents walk a fine line between monitoring what their children do online, and giving them their space. A tech company is easing that barrier with a new technology. It's a less intrusive way of making sure your children don't make a costly mistake.

Scrolling through images on Yahoo or Google, there's a reason you don't see anything explicit. Companies used to hire thousands of workers to scour these pages and delete those items. Now, software has taken over that job.

Steven White – CEO Image Vision: “We use algorithms, computer algorithms, we look at everything from shape to color, texture--skin, for example card board box may have the right color but the texture is different than your skin, there's a lot of math that goes into it."

Steven White's company now bundled that technology into a Facebook and cell phone app for parents. It's called Eye-Guardian. Here's how it works. If a parent signs up the program monitors their child -- a parent is only informed when a red flag comes up, something like sexting.

Steven White: “It's not just sexually oriented content to, we look for drugs and cyber bullying, sexual predators that maybe trying to friend your kids."

White says teens need to realize an online reputation is more important now than ever before, and a mistake can last forever.

Steven White: “Businesses can go back 7 years to determine your online reputation and determine whether they want to offer a job to your son or daughter."

Melissa Legler – Mother of two: “It's just all a worry because we never had that when we were kids and it's tough to monitor them."

Hannah Kellar – Supporting the App: "Parents definitely need to know that than they can talk to their kids of the dangers of where that can lead to and how physical and the emotional parts of how that can ruin somebody."

Eye guardian is now catching the attention of police departments. Law enforcement can now monitor the online activity of all of the sex offenders in their area by applying the Eye-Guardian app to each offenders Facebook account.

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