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WDAY: The News Leader

Published September 14, 2011, 09:59 PM

Area stores already stocking Christmas items

Fargo, ND (WDAY TV) - Shoppers are starting to notice some big changes at West Acres Mall. Christmas colors are already popping up in stores. But we were wondering, is it too early for holiday cheer?

Shoppers are starting to notice some big changes at West Acres Mall. Christmas colors are already popping up in stores. But we were wondering, is it too early for holiday cheer?

Sherre Hodny is hanging up signs of the holidays. Ornaments, and lots of them. Even Yoda and Vikings player Adrian Peterson are making an appearance.

Sherre Hodny - Hallmark: "Oh we've got a hundred new ornaments to set up."

It's only mid-September, but at Hallmark, it seems like Christmas.

Sherre Hodny: "It starts a little early for some..."

It may seem like holiday shopping starts earlier each year, but a marketing expert tells us stores are only giving people what they want.

Dr. Gerry Macintosh – Management/Marketing Chair NDSU: "I think right now for businesses they just can't afford not to have products out there if there are consumers who want to buy products."

Doctor Gerry Macintosh, Chair of Management and Marketing at NDSU, tells us many people prepare for Christmas year-round. So it’s no surprise that stores start so early.

Dr. Gerry Macintosh: "Some of them will be motivated to buy things they wouldn't have bought if the products wouldn't have been in the store."

Sherre's spent the last 11 years selling pieces of Christmas spirit. Like these smiling snowmen in Santa hats.

Sherre Hodny: “The months go by fast."

Sherre says she's happy seeing the season start, because for Hallmark, it means their sales will soon begin to soar.

Those soaring sales from seasonal shopping helps West Acres mall be successful. General Manager Rusty Papachek says they are beginning the busiest time of year. He says department stores are always ahead of the game, bringing out Christmas items first. Papachek says soon other stores will follow suit. He says it’s necessary to get out the Christmas things early, because it's what shoppers are looking for this time of year.

Rusty Papachek – West Acres General Manager: "Just kinda a precursor for what's ahead. And it may be a little bit of a teaser too. Get it out in September, show a little more in October, and get people in the mood to shop. "

West Acres usually starts its extended seasonal hours in late November.

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