Weekend full of Pride events gets attention from area businessesFargo, ND (WDAY TV) - Members of the gay, lesbian, bi-sexual and transgender community are flooding into Fargo-Moorhead for a weekend full of Pride events.
They bring with them a lot of weight in the business community. Market research shows a majority who attend pride celebrations switch to brands to support companies who market to them. That explains the eager group of local sponsors and vendors trying to attract their business.
Side Street is stocking up, preparing for what the manager expects to be a huge crowd this weekend. It's sponsoring the 2010 FM Pride celebration and throwing the official parade and rally after-party.
Steve Brantl: “Pride in taking care of everybody.”
Organizers say the group of rally-ers is expected to be bigger than ever before.
Josh: “Get people from cities, Vancouver.”
They show their pride not just with flags and parades, but also with their wallets. Market research shows 87 percent of participants will spend money at sponsoring businesses like Side Street. Boschee says the event has about 20 sponsors, including NDSU, MSUM, the city of Fargo, Microsoft, Sanford health and more.
More than 50 vendors also signed up to participate.
Josh: “Some places don't feel safe, if a place makes them feel safe, they'll spend time and money there.”
Steve Brantl: “We like to increase business anyway we can. We're proud and excited to do it.”
It is a weekend full of fun events with a host of welcoming businesses as the finishing touch. Pride events run through Sunday. Tonight's event features the FM derby girls at the Fargo civic center. It begins at 7pm and followed by a gathering at Side Street.