Social network users are learning that Facebook plans to share personal information

As Facebook exploded from a college social networking site to the 2nd most visited website behind Google, beating out Yahoo, Ebay and other major internet players, so did opportunities for advertisers.

The only thing shrinking seems to be privacy.

Nick: “Once it opened up to let everyone use it, a lot of people, myself included, were a little peeved by that.”

Facebook can track its 125 million plus users, including anything you click on or post on your profile or others'. That includes when you indicate what you "like" or "dislike".

Nick: “Everyone sees that will know I like that, and maybe they will too.”

Easy access to people’s personal information and preferences; sounds like an advertisers dream comes true.

Matti: “Nothing new, already when you log on to your Facebook account, you see ads targeted toward you.”

NDSU Computer science researcher Matti Karilouma says all Facebook has to do is grant them access to its database.

Matti: “It'll probably have your name stripped. That's usually what the industry does when they're sharing information like that, but every once in awhile someone screws up.”

He says Facebook can only get information shared or tracked in their domain. It cannot track other things you do on your computer. However, Facebook is expected to also announce that its track able "like" buttons will start to show up across the internet, sending messages to your Facebook page and friends', even when you're not physically on Facebook.

That's similar to the share button already on some websites which links a site to your Facebook profile. With interested advertisers and changes to come, expect no shortage of sharing in Facebook's future.

Tags: reporter stories, kelsey soby, facebook, technology, news, privacy