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Published January 19, 2010, 09:43 AM

Effort kicks off to reduce the number of cigarette butts littering the ground

Fargo, ND (WDAY TV) - The city of Fargo has been recognized nationally for its efforts to go green. Now another push; this time it is to pick up all those cigarette butts lying on streets.

Your next trip down Broadway may have you making a stop at one of downtown's newest tenants, these "Don't Flick It" smoking receptacles. It's the city's latest effort to go green.

This is the latest TV campaign meant to make smokers rethink ditching their butts on the ground. Fargo's "Don't Flick It" campaign kicked off today, including radio and television ads, billboards, and most importantly these outdoor ash trays.

24 are now set up across Fargo as a reminder for smokers to put out their butts the right way. Nine businesses are on board, including many located downtown. Organizers say it's another simple way to help the area stay eco-friendly.

Organizers of this "Don't Flick It" campaign hope to spread their message nationwide. The city of Fargo has given 3-thousand dollars to help start up the distribution of the smoking receptacles.

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