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WDAY: The News Leader

Published December 18, 2009, 01:53 PM

Local business gives away cab coupons to discourage drunk driving

Fargo, ND (WDAY TV) - With 53 alcohol related deaths on North Dakota roads this year, an area business is trying to keep people safe. D-S Beverages is giving away cab coupons to encourage drinkers to not get behind the wheel drunk.

By: Travis Skonseng, WDAY

Fargo, ND (WDAY TV) - With 53 alcohol related deaths on North Dakota roads this year, an area business is trying to keep people safe. D-S Beverages is giving away cab coupons to encourage drinkers to not get behind the wheel drunk.

Doyle's and Lucky 7 drivers will have one thousand vouchers to give customers when they need a ride home from the bar. They are worth five dollars. The program starts Wednesday and will run until the coupons run out.

“We still encourage people to go out, have fun, enjoy the holidays but make responsible choices, either designate a driver or call for a cab.”

D-S Beverages tried a similar campaign five years ago. It hopes to expand the effort next year. Are the coupons going to attract people at the bars to help solve the ever growing concern of drunk driving.

Between the two companies, there are about 50 cabs in the metro at any given time, but with thousands of people out on a regular weekend, why do so many still drink and drive?

Judy and Mike Sellden are enjoying their Friday night with friends at Tailgators.

“Most of the time that is why I don't drink, because if he likes to drink then I just don't.”

Judy is the designated driver tonight, so the Fargo couple won't need to call a sober cab. In fact they never have.

“I know my son had used it a couple times when they've been out.”

Workers at Tailgators try to help people who've had a little too much, as much as they can.

“As far as literally stopping somebody from walking out the door, you can't do that. Yeah we see it happen every day and half don't get caught.”

“The real cost is the emotional hit that you, your family, and the families of others take if something happens.”

That's why authorities are hoping bar patrons take advantage of this discount. The average cost of a cab ride is 12 dollars. With this campaign, it will be seven.”

“They’ll use anything. If they get a discount of anything, they'll use it.”

It is a small price to pay for keeping you and others safe on the roads.

“It’s a good deal, gets you home safe.”

A DUI can cost up to ten thousand dollars. That's 670 taxi rides. Cab companies say to call ahead and not wait until closing time to get a ride. Otherwise, you'll wait an average of half an hour.

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