INFORUM.com | WDAZ.com

WDAY: The News Leader

Published December 17, 2009, 08:14 AM

A creative approach to attract shoppers to local stores

Wahpeton, ND (WDAY TV) - With only eight shopping days left until Christmas, the cities of Wahpeton and Breckenridge are hoping to attract you. Leaders have come up with a creative approach to keep people from leaving town to shop in bigger communities.

By: Travis Skonseng, WDAY

Wahpeton, ND (WDAY TV) - With only eight shopping days left until Christmas, the cities of Wahpeton and Breckenridge are hoping to attract you. Leaders have come up with a creative approach to keep people from leaving town to shop in bigger communities.

It's called Passport to Savings. The idea is to get holiday shoppers to spend their money locally. Shopping for sales isn't always the easiest when it's done in a smaller community, but that doesn't bother Barbara Perry.

“I love the personal care they give you here.”

Perry is one of many shoppers staying local this holiday instead of driving long distances to find the perfect present.

“Oh it's more convenient.”

Perry is browsing the racks at Bon Jos, a regular.

“And it's different, they're unique clothes.”

That's exactly what leaders in the twin towns are hoping to hear. They're trying a new way to get people to shop Wahpeton and Breckenridge.

“We just thought this was another way to people in town, give them an incentive to go in and shop our local merchants.”

Here's how passport to savings works. Shoppers go into any of the 25 participating businesses like a grocery store, gas station, and even the college bookstore.

“We have a number of people coming in and they do ask for the passport.”

From there, you collect ten stamps, then turn the passport back in to win prizes.

“It’s a different promotion, takes awhile for people to understand it.”

Leaders with the Chamber of Commerce searched online to find this unique Christmas promotion. It seems to be working. Stores up and down main street are staying busy despite the troubled times.

“It’s great to promote your community and that what it's all about, community.”

The drawing for cash and prizes worth two thousand dollars will be Saturday morning at ten. It will be at Town Centre Square. You have until that morning to turn your passport in to the chamber. City leaders are hoping to make this an annual tradition.

Tags: