WE Fest Improves Dust Issues
WE Fest is thanking social media for ideas to improve the concert grounds.
One of the biggest is keeping dust down. They've noticed fan comments on Facebook about gravel roads making their cars, campers and other items dirty. To limit dust getting kicked in the air, WE Fest is using calcium chloride and spraying the roads.
WE Fest Chief Marketing Officer, John Gourley, says, “People have told us over and over that they're interested in trying to do as much as possible on the main roads. We've done that, and it's been very effective this year. I'm sure we'll expand it even into some of the smaller tertiary roads.”
Other big improvement to WE Fest this year are better light and sound systems in the concert bowl.